This program is approved for 4 CAE credits.


This year's program will bring together industry thought leaders to discuss the leading issues in the association industry. We will discuss how the changing US political landscape can effect your association and what to expect in the upcoming year. There will also be intriguing panel discussions that will focus on branding, board relationships and how to tackle tough times with your association.

2016 Program:

8:00 - 9:00 am Registration Open
8:00 - 8:40 am Breakfast
8:50 - 9:00 am Host Remarks:
Peter Rush, Chairman and CEO, Kellen
9:00 - 10:00 am Opening Keynote: Rudy Giuliani
"How Political Events Will Affect your Association’s Future - And What Every Association Must Know"
10:00 - 10:20 am Networking Break
10:20 -11:20 am Executive Panel Discussion

Calm in the Storm: Guiding Your Organization through Changing Times

  • Barbara Byrd Keenan, CEO, Endocrine Society
  • Scott Frisch, Executive Vice President & COO, AARP
  • Lynne Thomas Gordon, CEO, American Health Information Management Association
  • Gary Shapiro, President & CEO, Consumer Technology Association

Moderated by: Greg Schultz, Group VP, Kellen

Change comes to associations in all forms—whether by the shifting political landscape, changing of membership demographics or varying nature of leadership priorities—and the most important responsibility of an association executive is to guide their organization through these changes. A panel of seasoned executives will discuss how they approach the rapidly-changing association landscape and share their advice for plotting your organization’s future.

11:20 -11:35 am Networking Break
11:35 am - 12:35 pm

Breakout Sessions (Breakout sessions are chosen during your online registration)

These one hour sessions are a chance to break away and explore the topics most important to you and your organization. Take advantage of one-on-one time with session facilitators and association speakers by choosing from one of two options:

Breakout #1: Building a Board That Works for You

  • Cathy Breden, COO & Executive Vice President, International Association of Exhibitions and Events
  • Amy Geffen, Interim Executive Director, Financial Women's Association
  • Ed Reilly, President & CEO, American Management Association

Moderated by: Ashley Sullivan, Account Executive, Kellen

Do your meetings flow seamlessly from one strategic discussion to another, with all of your leadership coming to one unified agreement, followed by flawless execution? No? Neither do ours. Your board of directors can be your biggest asset or your biggest roadblock. Hear from a group of senior executives on how they manage their staff/board partnership, keep their board of directors working strategically and mediate all the challenges an organization’s leadership can present.

Breakout #2: How To Maintain Authenticity Through Your Brand Identity

  • Lisa Cole, Chief Staff Officer, Communications, American Speech-Language-Hearing Association
  • Akia (Garnett) Ashmond Brew, Director of Marketing International Economic Development Council
  • Matt Ott, Chief Operating Officer, National Grocers Association

Moderated by: Alex Ozerkis, Senior Account Supervisor, Kellen

Your organization is so much more than a name, or rather, an acronym. How can you write your brand narrative to maintain authenticity, increase engagement, build awareness and enhance relevancy? Explore the ways you can utilize your brand to tackle these matters and build loyalty.

12:40 pm - 1:40 pm CEO Luncheon & Roundtable discussions:
Hosted by Thought Leaders

Vijay Dandapani, Chairman of the Board,
Hotel Association of New York

Kimberly Unger, CEO & Executie Director
Security Traders Associations of New York

Gerard M. Thiers, CAE, Executive Director, ASAH
NY Society of Association Executives

Joanne Barry, CAE, Executive Director & CEO
New York State Society of CPAs

JuWon Choi, Executive Director
Association of Junior Leagues International
1:40 pm - 2:30 pm Luncheon Keynote: Jeffrey Hayzlett, "Think Big, Act Bigger: The Rewards of Being Relentless"
2:30 pm Sessions Close
2:30 pm Personal tour of the newly renovated InterContinental New York Barclay Hotel