2016 Speakers

Keynote Speakers:

"How Political Events Will Affect your Association’s Future - And What Every Association Must Know"

Rudy Giuliani - 107th Mayor of New York City (1993-2001)

Celebrated by many as “Mayor of the World,” Rudy Giuliani provides a resolute voice in tackling the toughest domestic and international issues of our time—from long-standing global conflicts to terrorism and the new reality of cyber warfare to the future of health care reform and immigration to political leadership and insights on future elections.

Acclaimed as one of the most effective chief executives in modern American history for his leadership and bravery during 9-11, Giuliani was named TIME magazine’s Person of the Year, was given an honorary knighthood by the Queen of England and was awarded the Ronald Reagan Presidential Freedom Award.

Never one to shy away from a battle, Giuliani almost single-handedly took on organized and white-collar crime in New York with a remarkable record of 4,000 convictions—one that very few attorneys can match. Ushering in a new era of fiscal responsibility and broad-based growth, he turned an inherited $2.3 billion budget deficit into a multibillion-dollar surplus and added a record 450,000 new private sector jobs.

Recognized by Consulting magazine as “Consultant of the Year,” Giuliani Partners is a leader in strategic consulting and emergency preparedness. Offering a dynamic and lively presentation accompanied by Q&A, Giuliani reminds audiences that eternal vigilance and leadership are required to protect freedom.

Read Rudy Giuliani's full bio here (pdf)

"Think Big, Act Bigger: The Rewards of Being Relentless"

Jeffrey Hayzlett - Primetime TV & Radio Host, Keynote Speaker, Best-Selling Author and Global Business Celebrity

Jeffrey Hayzlett is a global business celebrity, a prime time television show host on C-­‐ Suite TV, and a radio host on CBS Radio’s Play.it and C-­‐Suite Radio. From small businesses to international corporations, his creativity and extraordinary entrepreneurial skills have enabled him to lead ventures blending his leadership perspectives, insights into the c-­‐suite and business strategy, mass marketing prowess and affinity for social media. He is a well-­‐traveled public speaker, the author of the bestselling business books, The Mirror Test and Running the Gauntlet, and one of the most compelling figures in business today.

Jeffrey is a leading business expert, cited in Forbes, SUCCESS, Mashable, Marketing Week and Chief Executive, among many others. He shares his executive insight and commentary on television networks like Bloomberg, MSNBC, Fox Business, and C-­‐Suite TV. Hayzlett is a former Bloomberg contributing editor and primetime host, and has appeared as a guest celebrity judge on NBC’s Celebrity Apprentice with Donald Trump for three seasons. Drawing upon an eclectic background in business, buoyed by a stellar track record of keynote speaking and public appearances, and deeply rooted in cowboy lore, Jeffrey energizes his role driving and delivering change. He is a turnaround architect of the highest order, a maverick marketer who delivers scalable campaigns, embraces traditional modes of customer engagement, and possesses a remarkable cachet of mentorship, corporate governance, and brand building.

Read Jeffrey Hayzlett's full bio here (pdf)

Executive Panel:

Calm in the Storm: Guiding Your Organization through Changing Times

Scott Frisch
Executive Vice President & COO

Scott Frisch, AARP’s chief operating officer and head of the Operations & Finance Group, is responsible for AARP’s financial activities, information technology (IT), human resources services, data and analytics, and administrative and support services. Prior to his appointment as COO, he served as senior vice president and chief financial officer for AARP Services Inc. (ASI), where he provided strategic guidance and expertise in all areas of ASI’s financial management, including direct oversight of the organization’s $100 million budget. He was responsible for nearly $800 million in provider licensing fee income across multiple business lines (health care, financial products and services, travel and leisure), including financial budgets and cash flow forecasts. He had previously served as chief financial officer and treasurer at AARP Financial Inc.

Before joining the AARP enterprise, he was managing director of business support services within the mutual fund operations division of Columbia Management, the investment management arm of Bank of America. He was CFO and Senior VP of NATIXIS Asset Management Services Inc.. He received his BSA from Villanova University. He is a certified public accountant and previously held a Financial Industry Regulatory Authority (FINRA) Series 6 license and 63 National Association of Securities Dealers (NASD) licenses.

Lynne Thomas Gordon
American Health Information Management Association

Lynne Thomas Gordon joined AHIMA as CEO in September 2011 and has more than 30 years of healthcare and association experience.

Prior to leading AHIMA, Gordon was Associate Vice President of Operations and Director of Rush Children’s Hospital. Her previous roles include Administrator of Houston Medical Center; COO of Children’s Hospital of Michigan; and Director of Operations at Shands AGH in Florida. Her healthcare executive experience is built on over a decade of working in the health information management profession.

She has been nominated several times by Modern Healthcare as 100 Most Influential People in Healthcare. She received the Becker’s Leadership Award and was recognized by Becker’s as one of fifty Leaders in Health IT. She has received the Achievement Award and Educator-Practitioner Award from AHIMA, the Distinguished Member Award from the Georgia Health Information Management Association and named as one of eight influential women in Health IT by FierceHealthIT. Most recently she was named by Health Data Management as one of the Most Powerful Women in Health IT. Gordon is a sought after speaker on matters of health information management, information governance and applied health informatics. She has been quoted in many publications including the New York Times, CNBC, Politico, Modern Healthcare and the Wall Street Journal.

Barbara Byrd Keenan
The Endocrine Society

Barbara Byrd Keenan, FASAE, CAE joined the Endocrine Society as CEO in 2014. Prior to joining the Endocrine Society, Ms. Keenan was the Executive Vice President/CEO of the Institute of Food Technologists and Feeding Tomorrow as well as staff head of the International Food Science Certification Commission. During her decade plus tenure there, the Institute won over 25 awards for education, publishing, advocacy, marketing, design and scientific achievement.

2016 marks her 40th year of association management experience and 30 years of CEO experience, having previously served as CEO with the Hospitality Financial and Technology Professionals International and Community Associations Institute. She also has held senior positions and consulting relationships with the American College of Preventive Medicine, the American College of Cardiology and the American Association of Neurological Surgeons.

She is the recipient of the ASAE Key Award — the highest honor in association management (similar to but not matching the Koch award) —and is the 12th woman to receive it since its creation in 1960. She holds a BS and MS degree from Old Dominion University in Virginia, where she was presented with the Distinguished Alumni Award.

Gary Shapiro
President & CEO
Consumer Technology Association

Gary Shapiro is president and CEO of the Consumer Technology Association (CTA)™ .

In 2015, The Hill named Gary Shapiro “one of the most influential lobbyists” in Washington, D.C. as well as repeatedly named one of the 100 most influential people in Washington by Washington Life magazine. Shapiro authored CTA’s New York Times best-sellers, “Ninja Innovation: The Ten Killer Strategies of the World’s Most Successful Businesses” and “The Comeback: How Innovation will Restore the American Dream”. Through these books and television appearances, Shapiro has helped direct policymakers and business leaders on the importance of innovation in the U.S. economy. He is considered an “influencer” on LinkedIn and has more than 170,000 followers.

He currently sits on the State Department's Advisory Committee on International Communications and Information Policy and the American Enterprise Institute Global Internet Strategy Advisory Board. He has served on the Board of Directors of the Northern Virginia Technology Council, the Economic Club of Washington, the Commonwealth of Virginia's Commission on Information Technology, and on the Board of Visitors of George Mason University.

Read full bio here (pdf)

Breakout Panels:

Cathy Breden
CAE, CMP, COO & Executive Vice President
International Association of Exhibitions and Events

Cathy Breden, CAE, CMP, Executive Vice President & COO activates and owns the delivery of the operational plans of the organization. She oversees marketing and communications, membership, education, conventions and events, administration and governance aspects of the association. In addition, she currently serves as the Managing Director of the Center for Exhibition Industry Research (CEIR).

Breden is a frequent presenter on the areas of exhibition industry trends and the power of exhibitions in face-to-face marketing. She began her association management career in 1984 and has served as a member of several boards of directors, as key staff contact, chief staff executive, volunteer leader and consultant. Breden earned the Certified Meeting Professional (CMP) designation in 1990, and earned the Certified Association Executive (CAE) designation in 1995. Breden is an active member of the American Society of Association Executives (ASAE) and the Texas Society of Association Executives (TSAE).

Akia (Garnett) Ashmond Brew
Director of Marketing
International Economic Development Council

Akia Garnett has over 18 years of experience as a marketing, branding and communications practitioner. She has branded and rebranded dozens of organizations. Akia’s experience spans the commercial, nonprofit and government sectors. Across several industries, Akia has held such positions as Marketing Coordinator for the Smithsonian Institution, Marketing Manager and Minority Business Enterprise Liaison for Integrated Systems Analysts, Inc; Marketing Chair of the Virginia Business Opportunity Fair; Regional Director for the Virginia Minority Supplier Development Council; and Sr. Marketing Manager and Director of Operations and Business Development for ICMA Consulting Services, a division of the International City/County Management Association. She is an entrepreneur, having launched and run Washington, DC based company, Brandbuilder, where she built and branded several online communities for corporate and personal branding.

Akia is coauthor of Seen and Sustained - Best Practices in Communication for Small Businesses and is creator of the Brandbuilder Continuous Improvement Process™ model, a communication tool. Akia is a six year Adjunct Professor of marketing, consumer behavior and business at Trinity University of Washington, DC. She co-created a women’s entrepreneurship program for inner-city high school students, and she mentors dozens of rising, and accomplished entrepreneurs and aspiring marketers. She has served on numerous international, domestic and regional boards of directors. Akia is a columnist for Minority Business Entrepreneur Magazine, an international publication. Her column is called “Master Your Brand.” She holds an MBA in International Business from Trinity University.

Lisa Cole
Chief Staff Officer, Communications
American Speech-Language-Hearing Association

Lisa Cole has been helping organizations tell their story and get their message out for over 25 years and has served in many different types of organizations: large and small, nonprofit and for profit, federal government, association, and professional society, within industries such as real estate; financial services; senior living; and healthcare. Association experience includes lead communications and marketing roles at the National Cancer Institute; the National Association of Realtors; the Physician Insurers Association of America, the American Association of Colleges of Osteopathic Medicine; and currently, the American Speech-Language-Hearing Association.

Combining a liberal arts undergraduate degree with an MBA in finance, Ms. Cole brings a creative and collaborative approach to working with cross-functional teams on branding, marketing, publishing, content and digital communications strategy, public relations, and general association management, always seeking to balance the need for coordinated messaging and branding with sound business rationale, economic efficiency, and disciplined execution. She lives in Rockville, Maryland with her husband, two sons, and two rescued dogs.

Matt Ott
Chief Operating Officer
National Grocers Association (NGA)

Matthew R. Ott, M.S., CAE, CMP is the Chief Operating Officer for the National Grocers Association (NGA). Since 2011, he has played a key role in expanding NGA’s business development, marketing, partnership and technology initiatives. Through the improvement and expansion of numerous member-centric programs and initiatives, NGA has more than doubled the size of its membership. NGA has also doubled the number of attendees and exhibit booths sold at their annual event, The NGA Show.

In 2013, Ott was named as one of six Association TRENDS Young and Aspiring Professionals and was named to Association Forum of Chicagoland and USAE’s list of the 40 Under Forty, recognizing the top young talent in the association and non-profit industries. In 2016, he was recognized by BIZNOW as a member of the Trending 40: Association and Non-Profit Innovators.


Edward T. Reilly
President and Chief Executive Officer
American Management Association

Edward T. Reilly is the President and CEO of the American Management Association, International. AMA is the world’s leading not-for-profit, membership-based management development, research and publishing organization.

Ed previously served as President and CEO of Big Flower Holdings, Inc. (BGF-NYSE), a leading provider of integrated marketing and advertising services. Under his four-year leadership, revenues at Big Flower Holdings increased from approximately $1 billion to nearly $1.9 billion. Prior to joining Big Flower Holdings, Ed spent over 25 years with the book publishing and broadcast groups of The McGraw-Hill Companies, holding the following positions: Editor in Chief of the Accounting, Computing and Data Processing Department of Gregg Community College Division; CFO of the California Test Bureau; General Manager of the Instructo Corporation; Group VP for Europe, Africa and The Middle East; Group VP for McGraw-Hill Training Systems; the Executive VP of the McGraw-Hill International Book Company. In 1987, Ed became the President of The McGraw-Hill Broadcasting Company and during that time, also served as Chairman of the Board of the Television Bureau of Advertising (TVB), and Chairman of the Board of the Association for Maximum Service Television (MSTV) when the technology platform for digital broadcasting and high definition television was developed and approved by the FCC. He served as a Board member of the National Association of Broadcasters (NAB) and is a past Chairman of The Advertising Council.

Currently, Ed serves on the following Boards: Member and immediate past Chairman of the USO World Headquarters Board of Governors; Member of the Board of Governors of the USO Metropolitan New York; Fellow of the International Academy of Management; Member of the U.S. Advisory Board of IESE Business School-University of Navarra, Barcelona; Fellow and past Chairman of the Royal Society of Arts in the U.S..

Read Ed Reilly's full bio here (pdf)

Amy Geffen
Interim Executive Director
Financial Women’s Association

Amy Geffen, PhD is currently Interim Executive Director for the Financial Women’s Association. She has saved the organization $80,000 a year for the next five years by moving the office to a new facility. She is a pro bono consultant to the Taproot Foundation for non-profit strategic planning, board recruitment. Previously she was Interim Executive Director at All Souls Church, and President and CEO of The New York Society of Security Analysts where she launched an online video subscription.

Previously, at the American Society of Mechanical Engineers, she was Director of Continuing Education where she launched online learning with over 100 courses, then Director of Strategic Initiatives, then Director of Volunteer Leadership for ASME. Formerly she was Assistant Dean of Continuing Education at Westchester Community College where she launched online learning, Dean of Professional Development at The College of Insurance (now St. John’s University) and Director of Corporate Programs at LIU/ Brooklyn Center.

She has a Bachelor’s degree from Brooklyn College, a Master’s Degree from Harvard University, and a PhD from New York University.


Greg Schultz
Group Vice President, Kellen

Greg Schultz has been the driving force behind innovative and successful strategies and programs for association growth for more than 30 years. With Kellen, Greg creates invested, results-driven client teams, providing vision and strategies for growth to Kellen clients and staff teams, and market analysis and business development. Greg began his career in 1984 as a writer and editor for trade journals with an association management company. In 1991 he and John Waxman bought the firm and renamed it The Sherwood Group. The Sherwood Group merged with Kellen in 2015.

Greg has served as the chief staff executive for a number of organizations, including founding Executive Director and Marketing Strategist for the International Society for Stem Cell Research, setting a course for the organization’s growth from a startup to the international focal point for the field. He is also Chair-Elect for the Association Management Company Institute (AMCI). He has chaired several AMCI committees, including Market Expansion and Membership Development. He has served as a board member on the American Society of Association Executives’ Association Management Section Council.

Alex Ozerkis
Senior Account Supervisor, Kellen

Alex Ozerkis brings over 14 years of experience in public relations, marketing communications and event planning with knowledge in a wide range of sectors, including science & technology, food & nutrition, beauty &wellness, consumer products and nonprofits. At Kellen, Alex has overseen communications programs and teams for clients, including the National Pasta Association, Toy Industry Association, MENTOR/National Mentoring Partnership and Copper Development Association, among others.

Alex holds a Bachelor of Arts degree in Psychology from Cornell University and serves as a Cornell Almuni Admissions Ambassador. She has lectured on the topic of public relations at the National Society of Association Executives, New York Women in Communications, Fashion Institute of Technology and The New School in New York City.


Ashley Hodak Sullivan
Account Executive, Kellen

Ashley Hodak Sullivan is an account executive with Kellen, where she serves as Deputy Executive Director of GWA: The Association for Garden Communicators and Executive Director of the GWA Foundation. Prior to joining Kellen in 2015, Ashley served as COO for the New York State Trial Lawyers Association, specializing in membership, governance, technology and operations. Ashley began her career with the Maryland Association for Justice, where she served as Marketing & Communications Manager, overseeing all association communication and publication programs.

Ashley is active with both ASAE and NYSAE and has served as moderator and speaker at several national conferences, covering topics including professional development, strategy and technology. Ashley is a graduate of West Virginia Wesleyan College, where she earned her BA and MBA in 2008.

More speakers to be announced...

2016 Sponsors: